M2M: The Future of Marketing is Here!

Get ready for M2M – Man to Machines
Marketers have spent the past decade obsessing over Google rankings and social algorithms, and yes, those things have been important in how brands tell their story, find customers, and build loyalty.
Here is the gamechanger.
But you’re not just marketing to humans anymore.
For the entirety of your lifetime, you have only seen people sell to humans (B2C) or to businesses run by humans (B2B).
Artificial Intelligence is creating new rules of marketing. AI is not a passing tsunami. It is a permanent tectonic shift in the way we do business. AI is the new front door to your business for millions of consumers.
AI platforms and AI agents, the digital assistants that browse and actually do things powered by models like GPT-4o, Claude 3.7 Sonnet, and Gemini 2.5 Pro are increasingly becoming the gatekeepers between your business and potential customers.
AI agents are helping consumers all over the world find and interact with brands in new ways. For starters start saying thank you and please to machines. They will hopefully reciprocate your gestures.
AI agents don’t have eyeballs and brains and hearts.
They have parsers and models and system prompts.
When an AI agent visits your site, it needs information. It’s looking for clean, accessible, structured data it can easily digest and present back to users. It’s looking for clear, organized content that they can gobble up and synthesize back to that human user.
The visual bells and whistles will be completely wasted on an AI.
These agents scrape, summarize, and synthesize the web to guide users to decisions. If your product info, docs, and CTAs aren’t structured, visible, and machine-readable, you’ll get leapfrogged by a competitor that is.
Become AI-visible. Now.