Ralph Lauren introduces Ask Ralph

our new, AI-powered conversational shopping experience that puts Ralph Lauren’s unique and iconic style into our customer’s hands. Blending our timeless brand with advanced AI, Ask Ralph was built in partnership with Microsoft, continuing our decades-long partnership and shared goal in pioneering ways to redefine the consumer shopping experience.

Ask Ralph is just one part of our ongoing strategy to leverage technology, including AI, in ways that exceed our customer’s expectations and engage them meaningfully. As we embrace the possibilities of AI, we will continue to create new experiences that immerse consumers in the world of Ralph Lauren at every step of their shopping journey.