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Data-driven digital marketing is key to maximizing return on investment (ROI) by making informed decisions and targeting the right audience. By analyzing data from customer interactions, businesses can create detailed customer profiles, gain real-time insights, and run highly targeted ads, improving conversions. Personalization and retargeting further enhance customer experience and increase ROI. Tools like A/B testing, conversion rate optimization, and effective budget allocation help refine marketing strategies. Data also provides the ability to track KPIs and optimize campaign performance to ensure maximum ROI.
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