Google just published it’s first 100% AI generated ad

Here are 4 things you didn’t know about AI ads 👇

1️⃣ When AI is used to MODIFY ads, the ads perform worse than the original.
2️⃣ When AI is used to CREATE ads from scratch, the ads perform better.
3️⃣ AI generated product packaging make ads more effective.
4️⃣ If people know that AI was used to make the ad, the ad performs worse.

I guess I shouldn’t have mentioned that the ad was AI generated 😅

All of this was found in a new study, link in the comments.
Everything from idea, voice and visuals can be assisted by AI.

It’s a new era in marketing.