Asghar Ali Ghanchi is an award-winning filmmaker, whose journey spans from computer engineering to filmmaking and now to artificial intelligence-driven visual storytelling.

Starting his career in 2013, he made a decisive shift from engineering to the world of film, building a strong portfolio as a filmmaker, cinematographer, and creative producer. His work includes feature films, commercials, documentaries, and music videos, known for their immersive visuals and emotional depth.

Notable projects like the feature film John (2023) and collaborations with brands such as Domino’s, Burger King, and Sunsilk have cemented his reputation for high-quality production and storytelling.

In recent years, Asghar expanded his creative pursuits into the realm of AI, exploring tools like Midjourney, DALL·E, and Stable Diffusion to enhance visual narratives. He believes in integrating AI technologies as creative collaborators rather than replacements, enabling new forms of artistic expression.

His involvement with AI and virtual production technologies, along with his participation in platforms like Saudi Film Confex 2024 and Just AI Talks, reflects his commitment to pushing the boundaries of digital creativity. Through his evolving journey, Asghar continues to blend art, technology, and innovation in powerful new ways.