🎬 How to Create a Luxury Commercial with GenAI

🎬 How to Create a Luxury Commercial with GenAI
The Making of: “Monolith – Desert Legacy”
by Darkar Sinoe | Synthetic Souls Studio

🌌 Can a luxury film be created entirely through generative AI?
Not long ago, I asked myself whether it was possible to produce a perfume commercial in the spirit of CHANEL or Dior — using only GenAI tools.
Today, I know the answer:
Yes. Not only possible — but powerful.

Now I’m going further.
Can I create an immersive, cinematic SUV ad for a premium brand like MONOLITH — on par with BMW, Audi or Mercedes?

My answer:
YES. And here’s how I do it.

🔧 This is not just a film. It’s a full-stack process. A masterclass.
📍 1. THE STORY
It always begins here. No tool matters without a core idea.
Narrative is strategy. Meaning is emotion.
For Monolith:

The desert. A Bedouin leads his camel through golden dunes.
The ruins of a forgotten empire whisper in silence.
A woman dances in firelight — tradition made movement.
Then — Monolith appears. A relic from the future.
This car doesn’t reject the past. It rises from it.

A symbol. A myth. A brand made of memory and metal.

📝 2. SCRIPTING & STRUCTURE
Every moment is broken down into beats — cinematic, emotional, symbolic.

Emotional arc

Visual anchors

Thematic transitions

Voice-over integration

On-screen text rhythms

The storyboard isn’t just what happens. It’s why it happens — and how it feels.

🖼️ 3. STORYBOARDS & VISUAL DIRECTION
All key frames are created using MidJourney v7, Omni References, and painterly styling.
Style: a mix of Villeneuve’s DUNE, Caravaggio lighting, and high-end automotive photography.
This phase defines:

Visual tone

Symbolic palette

Frame composition

Costume, architecture, textures

Nothing generic. Everything precise.

🎞️ 4. VIDEO GENERATION & LIPSYNC
Using tools like SkyReels, Kling, Runway —
I generate:

Actor shots

Transitions

Dynamic environments

Facial expressions

AI lipsync (if narration/dialogue is present)

Every frame is manually reviewed, matched to storyboard, and retimed for narrative flow.

🔊 5. SOUND DESIGN & SCORE
Without sound, there is no world.

Dialogue: AI voice acting with humanized intonation

Ambience: Wind, desert, crowd, silence — layered through Foley AI or recorded assets

Music:

Original cinematic score via Suno 4.5

Hybrid of tribal percussion, ambient soundscape, glitch textures

Emotional dynamics tied to visual beats

This isn’t “soundtrack under a video.”
It’s a living, breathing auditory world.

✂️ 6. EDITING & FINAL DELIVERY
In DaVinci or VSDC — every shot is sculpted to:

Maintain visual rhythm

Emphasize emotion over information

Blend motion with stillness

Integrate subtitles, graphics, calls to feeling

The final cut is not just a film — it’s a brand myth ready for the world.

🎥 This is not about selling. This is about storytelling.
We don’t just show a product.
We create a world around it — and invite the viewer inside.

The Monolith SUV ad is just the beginning.
The future of luxury marketing is immersive, poetic, generative.

🔗 Want to learn more about this project?
📩 Want to see how this could work for your brand?
🎬 I can build this for you — from narrative seed to cinematic soul.

This isn’t just AI.
This is artificial imagination.
This is how legends are born.

Darkar Sinoe
Founder of Synthetic Souls Studio
GenAI Director & Cinematic Story Architect

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